de’lish Fine Foods and Catering

For an eatery to succeed in today’s economy, marketing is vital. You need to be on Facebook, Twitter, Instagram, the works, posting your menus and courting your followers. Your brand is as important as the food. This, at least, is the wisdom we’ve espoused in recent years —  wisdom belied by the quiet, growing success of a certain café deep in the heart of residential Oak Bay. 

Near the intersection of Central and St. Patrick, de’lish sits as though camouflaged. With its green lawn and trellised patio, it could be just another in the series of well-manicured homes that line the street. Its low physical profile is matched by a modest online presence: despite being open for several years, their website is still under construction. From a marketing perspective, the place barely exists.